02 · THE PROJECT
Overview
On-Page and Off-Page SEO optimizations applied to the A Arquiteta online store. The following On-Page SEO processes were applied to optimize the store's pages: fixing 404 issues on broken URLs, optimizations of titles and meta descriptions, document-outline restructuring, URL structure optimizations with redirects to preserve relevance, Sitemap and robots.txt optimizations, removal of duplications, creation of structured data (Rich Snippets). On Off-Page SEO we mapped the competitors' main partners that drive page relevance, analyzed the quality of inbound links to the store, searched for and assessed new high-quality partners that could boost results, and removed low-reputation links generated with or without permission.
03 · GALLERY
System screens



