SEO and Performance Management

• Off-Page SEO

• On-Page SEO

• Performance

Custom Off-Page SEO

We offer custom Off-Page SEO analysis and improvements. At ITERATOR – Sistemas Web we are specialists in Off-Page SEO and use the most advanced tools and resources on the market to find the ideal Off-Page strategy for each market and website and/or e-commerce. We apply Off-Page SEO best practices to leverage your site against competitors.

Key advantages

• Mapping of your competitors' main partners.

• Quality analysis of links pointing to your website and/or store.

• Search and analysis of high-quality partners that can boost results.

• Removal of negative or low-quality links — whether they were generated with or without your permission.

Comprehensive On-Page SEO

We offer On-Page SEO analysis and optimization with advanced resources to maximize results. At ITERATOR – Sistemas Web we are On-Page SEO specialists and know — through targeted analysis — exactly which points need improvement on a wide range of websites and/or stores. We have expertise in the best techniques to apply the right solution for every situation in the broad On-Page SEO universe.

About On-Page SEO

Touching virtually everything that makes up each website or store page, On-Page SEO is heavily defined by getting the right dose of every available resource. One of the biggest secrets to successful On-Page SEO is balanced use — no keyword stuffing, no overdone titles, no overuse on other points — so the work doesn't go from solution to problem. If you have a website and/or store and want greater visibility against competitors on Google, Bing and Yahoo, our SEO services will analyze every page (categories, products, news and more) and define the ideal dose of each technique so the pages match what search engines expect.

Key advantages

• Fixing 404 issues on broken URLs.

• Titles and meta descriptions optimized with the best terms.

• Pages with a properly structured document outline.

• URL optimizations with proper redirects to preserve relevance.

• Sitemaps and Robots.txt optimized for the site structure.

• Migrations of websites and/or stores to subdirectories and/or subdomains without losing relevance.

• Identification and fixing of issues causing duplication.

• Pages with Rich Snippets (structured data) to attract more clicks.

Performance analysis and optimization

We offer performance optimization for websites and/or e-commerce. At ITERATOR – Sistemas Web we have experience improving e-commerce performance — one of the most relevant points when it comes to user experience. No customer has a great experience if the store loads slowly; chances are they will look elsewhere. Page-load performance is also a fundamental SEO factor: when a page is slow, the site is very likely to be ranked below faster competitors. Search engines like Google, Bing and Yahoo treat navigation as a fundamental factor and will hardly let a slow site outrank one that is well optimized.

The performance optimization process

To start the optimization process we run a full audit of the website and/or store: installed modules/plugins, server and application logs, image analysis from multiple angles, and code review of static files (CSS, HTML and JavaScript) that may be blocking page render. Then we apply the techniques that fix these and other issues found during the audit.

Key advantages

• CSS Sprites to reduce the number of images loaded individually.

• Refactoring of inline CSS and JavaScript.

• Minification and compression of HTML, CSS and JavaScript files.

• Image optimization to reduce size without losing quality.

• Removal of unused code.

• Lazy loading on images.

• Relocation of JavaScript and CSS to avoid blocking page render.